PRESSURING POLICYMAKERS
TO STOP DEFORESTATION.
The Wilderness Society
Save the koalas
European companies are tied to destructive industries in a lesser-known global deforestation hotspot: Australia. In December 2022, the European Parliament were debating a law that would ban products linked to deforestation from entering the EU market.
We created digital banners that put the Koala front and center on Europe’s most frequently visited politics website targeting decision makers. By placing the Koala in parliament with language that resonated with the suits, it was almost impossible to ignore the right thing to do. The law was passed successfully!
Stop the Chop
In NSW, and other Australian states, the logging industry continues to harvest rare forests. Research showed that there was overwhelming support in Sydney for a change in policy around logging in NSW. To bring the beauty of remote wilderness in NSW, we worked with documentary filmmaker and photographer Krystle Wright to bring our ‘Stop The Chop’ campaign to life. The message was clear with a sharp CTA that influenced the voting on environmental policies by 72% according to research.
