Bringing the real person behind the logo to life.
Dan Murphy’s Brand
Before Dan Murphy’s there was Daniel Francis Murphy… but not many people knew that. So to remind Aussies about the larger-than-life character we created a series of ads retelling some of some his greatest stories (with a sprinkle of movie magic exaggeration). The main message hopefully being like the original Dan, Dan Murphy’s stops at nothing to get Australian’s drinking that little bit better.
One year later…
We brought everyone back to create a Christmas special of the Dan Murphy story.